Unibet Commercial New Zealand, advertising in café
Unibet commercial
The commercial starts with the music of the cool song ‘Boys are back in town' By Thin Lizzy. With the help of voice-over Maxim Hartman, the three boys (who are back in town) are introduced to the viewer. With this theme Unibet wants to convey that you as an old player of Unibet have to come back to play, because these three cool boys are also back.
The three boys are Amir” The Ice Rabbit “Khadiri, Remko” Mister Valencia “Kuiper and Leo”with his velvet left finger". And what cool guys they are. They don't seem to care.
Slogan Unibet: "a little player only plays at one club.”
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Role models
The three guys in the Unibet betting advertisement are not well-known New Zealanders and do not fall under the role model category. It makes sense, because recently role models banned in gambling advertisements .
Back in town
Online casinos bookmaker Unibet obtained a license on June 8, 2022 and has since been a Legal New Zealand casino . Since the entire player base that Unibet had built up in recent years had to be erased, Unibet has to build its customer base from scratch.
Therefore, will heavily invested in gambling advertisements to make New Zealand clear that the most favorite online casino of New Zealand is back again.
And that will be quite a challenge, because there is Prohibition of gambling advertising announced. From January 1, 2022, undirected advertising via TV, radio and in public spaces will be prohibited. So Unibet has only half a year left to advertise through this mass media.
In addition, Unibet invests in its brand awareness by concluding a sponsorship agreement with Ajax. But also sports sponsorship it will be banned in 2025. The sponsorship contract between Ajax and Unibet after that time is extended is therefore only the question.
